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The Impact of Competitiveness on Consumer Responses to Comparative Advertisements
16 references·4 citing·46 second hop
The Impact of Competitiveness on Consumer Responses to Comparative Advertisements (2018)The Impact of Competitiveness on Consumer…Methodology for Designing University Business Curricula with an Impact on the Family Economy (2025)Methodology for Designing Uni…Gender, Competitiveness, and Career Choices * (2014)Gender, Competitiveness, and …The Psychology of Competition (2013)The Psychology of CompetitionMalicious pleasure: Schadenfreude at the suffering of another group. (2003)Malicious pleasure: Schadenfr…How Self-Regulation Creates Distinct Values: The Case of Promotion and Prevention Decision Making (2002)How Self-Regulation Creates D…Converging measurement of horizontal and vertical individualism and collectivism. (1998)Converging measurement of hor…Mood and judgment: The affect infusion model (AIM). (1995)Mood and judgment: The affect…Horizontal and Vertical Dimensions of Individualism and Collectivism: A Theoretical and Measurement Refinement (1995)Horizontal and Vertical Dimen…The Influence of Anticipating Regret and Responsibility on Purchase Decisions (1992)The Influence of Anticipating…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Individualism and Collectivism (1976)Individualism and CollectivismThe Anatomy of Envy: A Study in Symbolic Behavior [and Comments and Reply] (1972)The Anatomy of Envy: A Study …Social interaction basis of cooperators' and competitors' beliefs about others. (1970)Social interaction basis of c…The psychology of interpersonal relations. (1958)The psychology of interperson…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate? (2021)Effects of luxury brand attac…Consumer Purchasing Behaviour Towards Strategic Innovation Management Practices in Morocco During COVID-19 Health Crisis (2021)Consumer Purchasing Behaviour…The impacts of comparative ads used by retailers to compare their store brands with national brands (2020)The impacts of comparative ad…Effects of social identity and schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense (2018)Effects of social identity an…The Principles of Psychology (1891)The Strength of Weak Ties (1973)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)A circumplex model of affect. 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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 1958The Psychology of Interpersonal Relations.11,823 cited
  • 1976Individualism and Collectivism6,058 cited
  • 1995Mood and judgment: The affect infusion model (AIM).3,469 cited
  • 1998Converging measurement of horizontal and vertical individualism and collectivism.2,971 cited
  • 1995Horizontal and Vertical Dimensions of Individualism and Collectivism: A Theoretical and Measurement Refinement2,322 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1970Social interaction basis of cooperators' and competitors' beliefs about others.904 cited
  • 2014Gender, Competitiveness, and Career Choices *815 cited
  • 1992The Influence of Anticipating Regret and Responsibility on Purchase Decisions802 cited
  • 2002How Self-Regulation Creates Distinct Values: The Case of Promotion and Prevention Decision Making599 cited
  • 2013The Psychology of Competition519 cited
  • 2025Methodology for Designing University Business Curricula with an Impact on the Family Economy475 cited
  • 1972The Anatomy of Envy: A Study in Symbolic Behavior [and Comments and Reply]

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463 cited
  • 2003Malicious pleasure: Schadenfreude at the suffering of another group.452 cited
  • Cited by

    • 2021Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?25 cited
    • 2021Consumer Purchasing Behaviour Towards Strategic Innovation Management Practices in Morocco During COVID-19 Health Crisis21 cited
    • 2018Effects of social identity and schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense20 cited
    • 2020The impacts of comparative ads used by retailers to compare their store brands with national brands20 cited