Role of Cognitive Style of a Manager in the Development of Tourism Companies’ Dynamic Capabilities

Abstract

Purpose -The purpose of this paper is to investigate the relationship between cognitive styles of managers working in tourism companies and dynamic capabilities of these companies. Design -The research relies on a quantitative questionnaire.Methodology -To answer the research question, the bivariate (Pearson) correlation was applied.A number of 268 answers from people working in tourism were received.Findings -We found a positive correlation between different dimensions of dynamic capabilities of tourism companies.These capabilities are influenced by managers' cognitive characteristics.The organizational culture plays a mediating role in the latter relationship.Implications for theory -The paper offers an alternative understanding of dynamic capabilities in tourism and hospitality; the paper also opens new paths for academic research on the impact of cognitive characteristics of managers on the dynamic capabilities of tourism companies.Implications for practitioners -Making accurate psychological portrait of the candidate can predict his/her behavior in certain situation, such as response towards environmental change using dynamic capabilities and when making the necessary changes to the organizational culture.Originality -This study proposes model of influence of a manager's cognitive style on dynamic capabilities, whereby organizational culture moderates this relationship.

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