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Marketing Strategy Analysis for Small and Medium Scale Business Enterprise (SMEs) for Home Industry Furniture in Leilem, the Regency of Minahasa
9 references·0 citing·38 second hop
Marketing Strategy Analysis for Small and Medium Scale Business Enterprise (SMEs) for Home Industry Furniture in Leilem, the Regency of Minahasa (2018)Marketing Strategy Analysis for Small and…The role of Small and Medium Scale Enterprise in local economic development (LED) (2017)The role of Small and Medium …EXPLORING THE PROBLEMS FACED BY PRACTITIONERS OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN YOGYAKARTA (2017)EXPLORING THE PROBLEMS FACED …European Journal of Business and Management (2017)European Journal of Business …The quantitative strategic planning matrix: a new marketing tool (2016)The quantitative strategic pl…Innovation and product innovation in marketing strategy (2015)Innovation and product innova…How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success (2015)How does Marketing Strategy I…An Assessment of SME Competitiveness in Indonesia (2015)An Assessment of SME Competit…Marketing Strategy and Management (2014)Marketing Strategy and Manage…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1993)The Innovator's Dilemma (2011)The Practice of Management (2012)Achieving sustainable competitive advantage through product innovation and market driving (2017)R&D innovation indicator and its effects on the market. An empirical assessment from a financial perspective (2019)Innovative approach and marketing skill: a case study of artisan entrepreneurs of India (2022)The TOWS matrix—A tool for situational analysis (1982)Exploring SWOT analysis – where are we now? (2010)Strategic Management and Business Policy (2012)Outsourcing modelling using a novel interval-valued fuzzy quantitative strategic planning matrix (QSPM) and multiple criteria decision-making (MCDMs) (2019)Conceptual Framework for the Strategic Management: A Literature Review—Descriptive (2020)SWOT analysis applications: An integrative literature review (2021)Firm Resources and Sustained Competitive Advantage (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Firm resources and sustained competitive advantage (2004)The Competitive Advantage of Nations (1990)The Competitive Advantage of Nations (1991)Designing smelter industry investment competitiveness policy in Indonesia through system dynamics model (2019)Building innovation and competitiveness for low technology manufacturing SMEs through imitating capability and learning: The case of Indonesia (2020)Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage (2021)Total quality management in SMEs (1996)Essentials of Entrepreneurship and Small Business Management (1997)Barriers to Innovation among Spanish Manufacturing SMEs (2009)ROOT CAUSE ANALYSIS FOR CONDUCTING UNIVERSITY’S COMMUNITY SERVICE TO MICRO AND SMALL FIRMS (2020)Small Business Credit Availability and Relationship Lending: The Importance of Bank Organisational Structure (2002)Critical success factors for implementing knowledge management in small and medium enterprises (2005)Innovative characteristics of small manufacturing firms (2006)Challenges for organizational structure and design as a result of digitalization and cybersecurity (2020)Does circular economy knowledge matter in sustainable service provision? A moderation analysis (2022)Enhancing SME contribution to economic development: A perspective from an emerging economy (2022)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Corporate Governance and Sustainability Performance: Analysis of Triple Bottom Line Performance (2016)Flexibility and Resilience in Corporate Decision Making: A New Sustainability-Based Risk Management System in Uncertain Times (2021)Effect of Occupational Transfers on Employee Engagement in Private Universities in Western Kenya By IJISRT (2024)MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS (2012)The Effect of Knowledge Management Uses on Total Quality Management Practices: A Theoretical Perspective (2016)
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References

  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,727 cited
  • 2017European Journal of Business and Management2,838 cited
  • 2017The role of Small and Medium Scale Enterprise in local economic development (LED)146 cited
  • 2016The quantitative strategic planning matrix: a new marketing tool137 cited
  • 2014Marketing Strategy and Management88 cited
  • 2015An Assessment of SME Competitiveness in Indonesia86 cited
  • 2015Innovation and product innovation in marketing strategy78 cited
  • 2015How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success31 cited
  • 2017EXPLORING THE PROBLEMS FACED BY PRACTITIONERS OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN YOGYAKARTA16 cited

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