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Most common heuristics and biases in nascent entrepreneurs’ marketing behavior
16 references·9 citing·33 second hop
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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 1985Naturalistic inquiry45,666 cited
  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1986Research in Organizational Behavior.10,897 cited
  • 1973Availability: A heuristic for judging frequency and probability9,980 cited
  • 1975The illusion of control.3,843 cited
  • 1971Belief in the law of small numbers.3,244 cited
  • 1979Rational Decision-Making in Business Organizations2,893 cited
  • 2000The affect heuristic in judgments of risks and benefits2,870 cited
  • 1997Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making2,620 cited
  • 1986Judgment in Managerial Decision Making2,254 cited
  • 1999Overconfidence and Excess Entry: An Experimental Approach2,226 cited
  • 2009THE NATURE AND EXPERIENCE OF ENTREPRENEURIAL PASSION1,921 cited
  • 2017Judgment under Uncertainty1,843 cited
  • 1981The Escalation of Commitment To a Course of Action1,692 cited
  • 2006The affect heuristic1,534 cited

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Cited by

  • 2020Entrepreneurial Marketing Theory: Current Developments and Future Research Agenda27 cited
  • 2020Scientometric evaluation and visual analytics of the scientific literature production on entrepreneurship, small business ventures, and innovation27 cited
  • 2023Illusion of control in service failure situations: customer satisfaction/dissatisfaction, complaints, and behavioural intentions25 cited
  • 2020Artistic orientation in creative industries: conceptualization and scale development13 cited
  • 2019Exploring female entrepreneurs’ marketing decisions with a heuristics and biases approach11 cited
  • 2023The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy10 cited
  • 2026Role of AI in entrepreneurial heuristics and decision-making biases2 cited
  • 2021The association between cognitive biases and the quality of strategic decision making: Evidence from Jordanian banks2 cited
  • 2024Financial Literacy's Moderating Effect on Project Selection with Heuristic-Driven Biases: SMEs’ Entrepreneurial Market Development in Pakistan1 cited