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A Statistical Analysis of Advertising Expenditure and the Revenue of the Press. · Study

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ArticleA Statistical Analysis of Advertising Expenditure and the Revenue of the Press.

W. B. R.1949

Article1949

A Statistical Analysis of Advertising Expenditure and the Revenue of the Press.

W. B. R. · Nicholas Kaldor · Rodney Silverman

50 citations·0/0 files stored·Journal of the Royal Statistical Society Series A (General)

No readable copy stored yet — this record is metadata only.

Journalism and Media Studies Media, Journalism, and Communication History Marketing and Advertising Strategies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 50 citations exist upstream.

Cited by

1971Advertising and Market Concentration 2008Marketing mass home ownership and the creation of the modern working-class consumer in inter-war Britain 2010Advertising, promotion, and the competitive advantage of interwar British department stores 1993Advertising, competition and market share instability 2004Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985 1976The Influence of Market Structure on Industry Advertising Intensity 1976Some Aspects of the Economics of Advertising 1978Advertising and the Press

Details

Year1949

Typearticle

Published1949-01-01

VenueJournal of the Royal Statistical Society Series A (General)

ISSN-L0035-9238

Languageen

Citations50

Files0 public / 0

ShelfJournalism and Media Studies

Identifiers

doi10.2307/2981143

openalex_workW2796175209

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