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Some Aspects of the Economics of Advertising · Study

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ChapterSome Aspects of the Economics of Advertising

Lester G. Telser1976

Chapter1976

Some Aspects of the Economics of Advertising

Lester G. Telser

23 citations·0/0 files stored·Elsevier eBooks

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies American History and Culture

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References

1964Advertising and Competition 1950The Economic Aspects of Advertising 1965The Measurement of Cumulative Advertising Effects 1976Advertising and Cigarettes 1965The Measurement of Cumulative Advertising Effects 1949A Statistical Analysis of Advertising Expenditure and the Revenue of the Press.1962Advertising and the public 1968Advertising and Competition.

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1971Advertising and Market Concentrationarticle · 4 shared references 1970Advertising and Competitive Behavior: A Case Studyarticle · 4 shared references 1979The effect of advertising on competition: a surveyarticle · 3 shared references 1975Optimal marketing behavior in oligopolyarticle · 3 shared references 1969Simultaneous-Equation Regression Analysis of Sales and Advertisingarticle · 3 shared references 1972Multivariate Analysis of Sales Responses of Competing Brands to Advertisingarticle · 3 shared references

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Year1976

Typechapter

Published1976-01-01

VenueElsevier eBooks

Languageen

Citations23

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/b978-0-08-019605-3.50036-5

openalex_workW2585961603

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