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Advertising and Competitive Behavior: A Case Study · Study

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ArticleAdvertising and Competitive Behavior: A Case Study

Jean-Jacques Lambin1970

Article1970

Advertising and Competitive Behavior: A Case Study

Jean-Jacques Lambin

23 citations·0/0 files stored·Applied Economics

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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References

2020Researches into the Mathematical Principles of the Theory of Wealth 1966Pooling Cross Section and Time Series Data in the Estimation of a Dynamic Model: The Demand for Natural Gas 1959Microeconomic Theory: A Mathematical Approach 1956Distributed Lags and Investment Analysis 1955Distributed Lags and Investment Analysis.1964Advertising and Competition 1965The Measurement of Cumulative Advertising Effects 1976Advertising and Cigarettes

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1993Chapter 15 Marketing-mix models

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1975Advertising and Competitive Behaviour of Selected Australian Firmsarticle · 8 shared references 1976Profitability of Advertising in Australia: A Case Studyarticle · 8 shared references 1975Optimal marketing behavior in oligopolyarticle · 6 shared references 1976A Computer On-Line Marketing Mix Modelchapter · 6 shared references 2008Value relevance of advertising expenditure: A review of the literaturearticle · 5 shared references 2002Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Themeditorial · 4 shared references

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Year1970

Typearticle

Published1970-01-01

VenueApplied Economics

ISSN-L0003-6846

Languageen

Citations23

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1080/00036847000000032

openalex_workW1998715415

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