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Advertising and Competitive Behavior: A Case Study
16 references·2 citing·30 second hop
Advertising and Competitive Behavior: A Case Study (1970)Advertising and Competitive Behavior: A C…Researches into the Mathematical Principles of the Theory of Wealth (2020)Researches into the Mathemati…The Demand for Branded Goods as Estimated from Consumer Panel Data (1976)The Demand for Branded Goods …Short-Term Price and Dealing Effects in Selected Market Segments (1976)Short-Term Price and Dealing …Game-Theory Models in the Allocation of Advertising Expenditures (1976)Game-Theory Models in the All…Advertising and Cigarettes (1976)Advertising and CigarettesA Mathematical Modeling Approach to Product Line Decisions (1976)A Mathematical Modeling Appro…Optimal Allocation of Competitive Marketing Efforts: An Empirical Study (1970)Optimal Allocation of Competi…Measuring the Profitability of Advertising: An Empirical Study (1969)Measuring the Profitability o…A Mathematical Modeling Approach to Product Line Decisions (1969)A Mathematical Modeling Appro…EXPERIMENTAL EVIDENCE ON THE ESTIMATION OF DYNAMIC ECONOMIC RELATIONS FROM A TIME SERIES OF CROSS-SECTION (1967)EXPERIMENTAL EVIDENCE ON THE …Pooling Cross Section and Time Series Data in the Estimation of a Dynamic Model: The Demand for Natural Gas (1966)Pooling Cross Section and Tim…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…Advertising and Competition (1964)Advertising and CompetitionMicroeconomic Theory: A Mathematical Approach (1959)Microeconomic Theory: A Mathe…Distributed Lags and Investment Analysis (1956)Distributed Lags and Investme…Distributed Lags and Investment Analysis. (1955)Distributed Lags and Investme…Chapter 15 Marketing-mix models (1993)Chapter 15 Marketing-mix mode…Decomposing sales elasticities on segmented markets (1988)Decomposing sales elasticitie…The Economic Effects of Advertising. (1942)Advertising, Concentration, and Price-Cost Margins (1976)DIVERSIFYING ENTRY: SOME EX ANTE EXPLANATIONS FOR POSTENTRY SURVIVAL AND GROWTH. (1996)An Operations-Research Study of Sales Response to Advertising (1957)The 3/2's Rule in Presidential Campaigning (1974)Strategy in Contests - An Introduction (2007)Contest functions: Theoretical foundations and issues in estimation (2012)On the Stability of the Competitive Equilibrium, I (1958)Rationality of Self and Others in an Economic System (1986)A theory of self-enforcing agreements (1987)The Determinants of Entry: A Study of the Canadian Manufacturing Industries (1974)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)The effect of advertising on competition: a survey (1979)Chapter 22 Panel data (1984)Consistent model and moment selection procedures for GMM estimation with application to dynamic panel data models (2001)Panel data models with spatially correlated error components (2006)A Study of Marketing Generalizations (1980)An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)Effects of Health Information and Generic Advertising on U.S. Meat Demand (1997)Simultaneous-Equation Regression Analysis of Sales and Advertising (1969)Price, Quality and Advertising Competition: An Econometric Investigation of the United Kingdom Car Market (1971)Discrete Equilibrium Price Dispersion (1983)Rewards and Punishments as Selective Incentives for Collective Action: Theoretical Investigations (1980)Preference, Value, Choice, and Welfare (2011)The moderating effect of customer perceived value on online shopping behaviour (2011)Serial Correlation as a Convenient Simplification, not a Nuisance: A Comment on a Study of the Demand for Money by the Bank of England (2000)The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic? (2004)MIDAS Regressions: Further Results and New Directions (2007)Econometric Studies of Investment Behavior: A Review (1971)Determinants of foreign direct investment: A survey (1980)
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References

  • 2020Researches into the Mathematical Principles of the Theory of Wealth1,138 cited
  • 1966Pooling Cross Section and Time Series Data in the Estimation of a Dynamic Model: The Demand for Natural Gas1,005 cited
  • 1959Microeconomic Theory: A Mathematical Approach813 cited
  • 1956Distributed Lags and Investment Analysis646 cited
  • 1955Distributed Lags and Investment Analysis.500 cited
  • 1964Advertising and Competition417 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1976Advertising and Cigarettes174 cited
  • 1976Game-Theory Models in the Allocation of Advertising Expenditures165 cited
  • 1976The Demand for Branded Goods as Estimated from Consumer Panel Data120 cited
  • 1967EXPERIMENTAL EVIDENCE ON THE ESTIMATION OF DYNAMIC ECONOMIC RELATIONS FROM A TIME SERIES OF CROSS-SECTION110 cited
  • 1976A Mathematical Modeling Approach to Product Line Decisions97 cited
  • 1976Short-Term Price and Dealing Effects in Selected Market Segments90 cited
  • 1969Measuring the Profitability of Advertising: An Empirical Study83 cited
  • 1970Optimal Allocation of Competitive Marketing Efforts: An Empirical Study73 cited

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  • 1969A Mathematical Modeling Approach to Product Line Decisions54 cited
  • Cited by

    • 1993Chapter 15 Marketing-mix models17 cited
    • 1988Decomposing sales elasticities on segmented markets13 cited