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Some Aspects of the Economics of Advertising
9 references·0 citing·25 second hop
Some Aspects of the Economics of Advertising (1976)Some Aspects of the Economics of Advertis…Advertising and Cigarettes (1976)Advertising and CigarettesAdvertising and Competition. (1968)Advertising and Competition.Advertising and competition (1968)Advertising and competitionThe Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…Advertising and Competition (1964)Advertising and CompetitionAdvertising and the public (1962)Advertising and the publicThe Economic Aspects of Advertising (1950)The Economic Aspects of Adver…A Statistical Analysis of Advertising Expenditure and the Revenue of the Press. (1949)A Statistical Analysis of Adv…The Economic Effects of Advertising. (1942)The Economies of Scale (1958)Advertising and Competitive Behavior: A Case Study (1970)Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations (2013)The Economic Effects of Advertising (2014)The Determinants of Entry: A Study of the Canadian Manufacturing Industries (1974)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)The effect of advertising on competition: a survey (1979)Advertising, Concentration, and Price-Cost Margins (1976)DIVERSIFYING ENTRY: SOME EX ANTE EXPLANATIONS FOR POSTENTRY SURVIVAL AND GROWTH. (1996)A Study of Marketing Generalizations (1980)An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)Effects of Health Information and Generic Advertising on U.S. Meat Demand (1997)The Determinants of Trade Credit in the U.S. Total Manufacturing Sector (1969)Evaluating the environmental effects of economic openness: evidence from SAARC countries (2019)Entry, Mulitiple-Brand Firms and Market Share Instability (1981)Alcohol advertising and advertising bans: A survey of research methods, results, and policy implications (2004)Werbung – Wirtschaft – Medien (2015)Testing Distributed Lag Models of Advertising Effect (1972)Optimal marketing behavior in oligopoly (1975)An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship (1977)Advertising and Market Concentration (1971)Advertising, Concentration and Competition (1974)Marketing mass home ownership and the creation of the modern working-class consumer in inter-war Britain (2008)The FTC's Advertising Substantiation Program (1980)
this work references cited by second hop

References

  • 1964Advertising and Competition417 cited
  • 1950The Economic Aspects of Advertising295 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1976Advertising and Cigarettes174 cited
  • 1965The Measurement of Cumulative Advertising Effects113 cited
  • 1949A Statistical Analysis of Advertising Expenditure and the Revenue of the Press.50 cited
  • 1962Advertising and the public37 cited
  • 1968Advertising and Competition.36 cited
  • 1968Advertising and competition23 cited

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