The FTC's Advertising Substantiation Program

Dorothy H. Cohen

27 citations0/0 files storedJournal of Marketing

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Regulation and Compliance Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

The FTC's advertising substantiation program—a regulatory mechanism effecting many marketer's decision making—is examined. The program's genesis and current status are described, suggestions for managerial policies designed to meet the regulatory requirement offered, and questions relevant to an evaluation of the program from a public policy perspective raised.

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References

2025Advances in Consumer Research 1977Beyond Nader: Consumer Protection and the Regulation of Advertising 1962Advertising and the public 1979The Admissibility of Consumer Surveys as Legal Evidence in Courts

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