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The FTC's Advertising Substantiation Program
4 references·0 citing·10 second hop
The FTC's Advertising Substantiation Program (1980)The FTC's Advertising Substantiation Prog…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Admissibility of Consumer Surveys as Legal Evidence in Courts (1979)The Admissibility of Consumer…Beyond Nader: Consumer Protection and the Regulation of Advertising (1977)Beyond Nader: Consumer Protec…Advertising and the public (1962)Advertising and the publicForeseeability of Misuse and Abnormal Use of Products by the Consumer (1975)The Federal Trade Commission's Use of Evidence to Determine Deception (1977)New York University Law Review (2017)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Some Aspects of the Economics of Advertising (1976)The Evolution of Comparative Advertising Law: Has the Lanham Act Gone Too Far? (1991)Standardization and adaptation in international advertising: The concept and case study of cultural and regulatory peculiarities in Lithuania (2011)The historic development of modern US advertising regulation (2015)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1977Beyond Nader: Consumer Protection and the Regulation of Advertising65 cited
  • 1962Advertising and the public37 cited
  • 1979The Admissibility of Consumer Surveys as Legal Evidence in Courts9 cited

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