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The Federal Trade Commission's Use of Evidence to Determine Deception · Study

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ArticleThe Federal Trade Commission's Use of Evidence to Determine Deception

Michael T. Brandt1977

Article1977

The Federal Trade Commission's Use of Evidence to Determine Deception

Michael T. Brandt · Ivan L. Preston

43 citations·0/0 files stored·Journal of Marketing

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Legal processes and jurisprudence Legal and Constitutional Studies Regulation and Compliance Studies

Abstract

F.T.C. shifts from reliance on its own “expertise” to consumer testimony and surveys.

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1977Comprehension of pragmatic implications in advertising.1992Comparative Price Advertising: Informative or Deceptive?1978A Longitudinal Study of Corrective Advertising 1979An Interpretation of the Attitudinal and Behavioral Effects of Puffery 1979Social Psychological (Mis)Representations in Television Advertising 1982Deceptive Advertising: A Practical Approach to Measurement 1980A Framework for Ascertaining Deception in Children's Advertising 1985Misleading Advertising: In Search of a Measurement Methodology

Details

Year1977

Typearticle

Published1977-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations43

Files0 public / 0

ShelfLegal processes and jurisprudence

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doi10.1177/002224297704100108

openalex_workW3022129043

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