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The Federal Trade Commission's Use of Evidence to Determine Deception
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The Federal Trade Commission's Use of Evidence to Determine Deception (1977)The Federal Trade Commission's Use of Evi…Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan (2015)Impact of Unethical Advertisi…A Review of the Literature on Advertising Regulation (2012)A Review of the Literature on…Toward a Pragmatic Understanding of the Advertising and Public Policy Literature (2007)Toward a Pragmatic Understand…Adjudicating Claims of Deceptive Advertised Reference Prices: The use of Empirical Evidence (1994)Adjudicating Claims of Decept…Comparative Price Advertising: Informative or Deceptive? (1992)Comparative Price Advertising…An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy (1990)An Assessment of Assumptions …The Need for a New Class of Information to Aid Public Policy Decision-Makers (1987)The Need for a New Class of I…Misleading Advertising: In Search of a Measurement Methodology (1985)Misleading Advertising: In Se…Deceptive Advertising: A Practical Approach to Measurement (1982)Deceptive Advertising: A Prac…Puffery vs. Fact Claims—Really Different? (1981)Puffery vs. Fact Claims—Reall…Television Advertising and Children: Regulatory vs. Competitive Perspectives (1980)Television Advertising and Ch…A Framework for Ascertaining Deception in Children's Advertising (1980)A Framework for Ascertaining …Social Psychological (Mis)Representations in Television Advertising (1979)Social Psychological (Mis)Rep…An Interpretation of the Attitudinal and Behavioral Effects of Puffery (1979)An Interpretation of the Atti…A Longitudinal Study of Corrective Advertising (1978)A Longitudinal Study of Corre…Comprehension of pragmatic implications in advertising. (1977)Comprehension of pragmatic im…Deception in Advertising: A Conceptual Approach (1975)Current issues and research in advertising (1978)Gambling advertising: A critical research review (2014)Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising (2015)Advances in Consumer Research (2025)An Analysis of Information Content in Television Advertising (1977)An Investigation of the Fine Print in Children's Television Advertising (1995)Fifty years of deceptive marketing research: A systematic review and future research agenda (2024)The language-as-fixed-effect fallacy: A critique of language statistics in psychological research (1973)Psychology of pragmatic implication: Information processing between the lines. 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(1958)Virtual Experiential Marketing on Online Customer Intentions and Loyalty (2008)Does Puffery Deceive? An Empirical Investigation (2011)A Theory of Cognitive Dissonance (2017)Statistical principles in experimental design. (1962)Statistical Principles in Experimental Design (2003)Encoding Under Trust and Distrust: The Spontaneous Activation of Incongruent Cognitions. (2004)Damage from Corrective Advertising: Causes and Cures (2008)Unmasking the ambushers: conceptual framework and empirical evidence (2012)Principles of Marketing (1972)The Commitment-Trust Theory of Relationship Marketing (1994)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The general inquirer: A computer approach to content analysis. (1966)A Theory of Psychological Reactance (1968)La publicidad con pretendida finalidad sanitaria en la radio española. Un análisis empírico por tipo de emisora (1970)Non-musical sound branding – a conceptualization and research overview (2018)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The Price Is Right...or is it? Demographic and category effects on consumer price knowledge (1998)Using invoice price information to frame advertised offers (2003)The effects of reference prices on bidding behavior in interactive pricing mechanisms (2008)
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  • 1977Comprehension of pragmatic implications in advertising.71 cited
  • 1992Comparative Price Advertising: Informative or Deceptive?67 cited
  • 1978A Longitudinal Study of Corrective Advertising60 cited
  • 1979An Interpretation of the Attitudinal and Behavioral Effects of Puffery40 cited
  • 1979Social Psychological (Mis)Representations in Television Advertising32 cited
  • 1982Deceptive Advertising: A Practical Approach to Measurement23 cited
  • 1980A Framework for Ascertaining Deception in Children's Advertising21 cited
  • 1985Misleading Advertising: In Search of a Measurement Methodology21 cited
  • 2007Toward a Pragmatic Understanding of the Advertising and Public Policy Literature19 cited
  • 2015Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan16 cited
  • 1981Puffery vs. Fact Claims—Really Different?14 cited
  • 1980Television Advertising and Children: Regulatory vs. Competitive Perspectives14 cited
  • 1990An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy14 cited
  • 1994Adjudicating Claims of Deceptive Advertised Reference Prices: The use of Empirical Evidence

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10 cited
  • 2012A Review of the Literature on Advertising Regulation9 cited
  • 1987The Need for a New Class of Information to Aid Public Policy Decision-Makers5 cited