A Framework for Ascertaining Deception in Children's Advertising

Thomas E. Barry

21 citations0/0 files storedJournal of Advertising

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Ethics in Business and Education Marketing and Advertising Strategies Advertising and Communication Studies

Abstract

Criteria are explained for judging deceptive or unfair advertising, especially when directed toward children. A model is presented for ascertaining deception in children's advertising, including the following steps: pre-examination of questioned advertisements, sample selection to obtain relevant and representative children, determine understanding level of children, measure appropriate responses, determine if deception exists, determine deception's impact, and make a final decision regarding continuation of the campaign or a cease and desist order with or without corrective advertising.

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References

1978Current issues and research in advertising 1977An Analysis of Information Content in Television Advertising 1975Deception in Advertising: A Conceptual Approach 1977Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials 1974The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation 1974The Concept of Unfairness as It Relates to Advertising Legislation 1977The Federal Trade Commission's Use of Evidence to Determine Deception 1972Surrogate Indicators and Deception in Advertising

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1995An Investigation of the Fine Print in Children's Television Advertising 2007Toward a Pragmatic Understanding of the Advertising and Public Policy Literature 2024Fifty years of deceptive marketing research: A systematic review and future research agenda 1987Advertising to Children: Attitudes of Business vs. Consumers 1983An Information-Processing Perspective on Recent Advertising Literature 2012

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