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A Framework for Ascertaining Deception in Children's Advertising
10 references·6 citing·35 second hop
A Framework for Ascertaining Deception in Children's Advertising (1980)A Framework for Ascertaining Deception in…Current issues and research in advertising (1978)Current issues and research i…The Federal Trade Commission's Use of Evidence to Determine Deception (1977)The Federal Trade Commission'…Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials (1977)Reliability of a Short Test M…An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Informational vs. Persuasive Advertising: An Appraisal (1976)Informational vs. Persuasive …A Comment on "Defining Misleading Advertising" and "Deception in Advertising" (1976)A Comment on "Defining Mislea…Deception in Advertising: A Conceptual Approach (1975)Deception in Advertising: A C…The Concept of Unfairness as It Relates to Advertising Legislation (1974)The Concept of Unfairness as …The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation (1974)The "Corrective Advertising" …Surrogate Indicators and Deception in Advertising (1972)Surrogate Indicators and Dece…Fifty years of deceptive marketing research: A systematic review and future research agenda (2024)Fifty years of deceptive mark…A Review of the Literature on Advertising Regulation (2012)A Review of the Literature on…Toward a Pragmatic Understanding of the Advertising and Public Policy Literature (2007)Toward a Pragmatic Understand…An Investigation of the Fine Print in Children's Television Advertising (1995)An Investigation of the Fine …Advertising to Children: Attitudes of Business vs. Consumers (1987)Advertising to Children: Atti…An Information-Processing Perspective on Recent Advertising Literature (1983)An Information-Processing Per…The Impact of Television Advertising: Learning Without Involvement (1965)A Generic Concept of Marketing (1972)Content Analysis in Consumer Research (1977)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Test “Reliability”: Its Meaning and Determination (1947)Coefficient Alpha and the Internal Structure of Tests (1951)Issues in Marketing's Use of Multi-Attribute Attitude Models (1973)Guilt appeals: Persuasion knowledge and charitable giving (2007)Effects of online advertising format and persuasion knowledge on audience reactions (2012)How to Measure Persuasion Knowledge (2015)The Economic Effects of Advertising. (1942)The Perceived Informativeness of National and Retail Advertising (1987)FTC Regulatory Activity and the Information Content of Advertising (1998)Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing (2023)When Do Advertisements Mislead the Consumer: an Answer From Experimental Psychology (1976)The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices (1979)Deception in Advertising: A Proposed Complex of Definitions for Researchers, Lawyers, and Regulators (1990)Self-Discrepancies and Involvement Moderate the Effects of Positive and Negative Message Framing in Persuasive Communication (2009)The Effects of Reference Prices in Retail Advertisements (1981)Information Accessibility as a Moderator of Consumer Choice (1983)Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer’s Attitude Toward the Internet and Consumer’s Demographics (2010)A Longitudinal Study of Corrective Advertising (1978)Social responsibility and personal success: Are they incompatible? (1986)Selective Halo Effects Arising From Improving the Interpersonal Skills of Frontline Employees (2013)“Crafty Advertisers”: Literary versus Literal Deceptiveness (1992)Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of Unfairness (2011)Influence of Catalog VS. Store Shopping and Prior Satisfaction on Perceived Risk (1986)Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Analysis (1996)Damage from Corrective Advertising: Causes and Cures (2008)Comprehension of pragmatic implications in advertising. (1977)Comparative Price Advertising: Informative or Deceptive? (1992)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
this work references cited by second hop

References

  • 1978Current issues and research in advertising940 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1975Deception in Advertising: A Conceptual Approach194 cited
  • 1977Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials95 cited
  • 1974The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation55 cited
  • 1974The Concept of Unfairness as It Relates to Advertising Legislation44 cited
  • 1977The Federal Trade Commission's Use of Evidence to Determine Deception43 cited
  • 1972Surrogate Indicators and Deception in Advertising43 cited
  • 1976Informational vs. Persuasive Advertising: An Appraisal36 cited
  • 1976A Comment on "Defining Misleading Advertising" and "Deception in Advertising"27 cited

Cited by

  • 1995An Investigation of the Fine Print in Children's Television Advertising19 cited
  • 2007Toward a Pragmatic Understanding of the Advertising and Public Policy Literature19 cited
  • 2024Fifty years of deceptive marketing research: A systematic review and future research agenda13 cited
  • 1987Advertising to Children: Attitudes of Business vs. Consumers11 cited
  • 1983An Information-Processing Perspective on Recent Advertising Literature

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10 cited
  • 2012A Review of the Literature on Advertising Regulation9 cited