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Multifaceted Coutry Image and its Impact on Product Evaluation and Brand Attitude: A Case for Chinese Consumers
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Multifaceted Coutry Image and its Impact on Product Evaluation and Brand Attitude: A Case for Chinese Consumers (2005)Multifaceted Coutry Image and its Impact …The Influence of National image, Brand Image and Country-of-Origin Image on Purchase attitude and Purchase Intention - Focus on the purchase of korean cosmetics which applied a high and/or convergence technology in chinese consumers - (2015)The Influence of National ima…Clothing Purchasing Behavior and Attitude toward the Korean Wave and Korean Fashion according to the Fashion Lifestyle of Chinese Women in their 20s (2012)Clothing Purchasing Behavior …Country-of-Origin Effects on Product Evaluations (1982)Facets of Country of Origin Image: An Empirical Assessment (1994)Effects of partitioned country image in the context of brand image and familiarity (1999)Understanding Attitudes and Predicting Social Behavior (1980)The theory of planned behavior (1991)Marketing management: analysis. planning. implementation and control (2000)
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  • 2015The Influence of National image, Brand Image and Country-of-Origin Image on Purchase attitude and Purchase Intention - Focus on the purchase of korean cosmetics which applied a high and/or convergence technology in chinese consumers -6 cited
  • 2012Clothing Purchasing Behavior and Attitude toward the Korean Wave and Korean Fashion according to the Fashion Lifestyle of Chinese Women in their 20s5 cited

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