Fan Fashion

Abstract

Research on the role of the body in fandom is scarce, but much needed. Increasingly, clothing lines and couture take inspiration from pop-culture and cater to fans. This chapter explores fan fashion through the lens of the creative industries and fandom itself, by reflecting on the case study of The Hunger Games. Professional clothing lines and make-up lines are catering to fans, but fans themselves are also creating original designs inspired by pop-culture. The Her Universe fashion show at San Diego Comic Con, for instance, showcases the best couture created by and for fans. By analyzing this emerging field, the chapter provides insights into fan couture, and draws from fan studies scholarship and fashion theory. It argues that the emerging phenomenon of fan couture is an example of how bodies, media, and fan identity interlace.

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