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Cited by

• 2001The case for process approaches in loyalty research in tourism72 cited
• 1993Branding Financial Services50 cited
• 1987Stochastic models of consumer behaviour49 cited
• 1980Ehrenberg's Negative Binomial Model Applied to Grocery Store Trips43 cited
• 2015What Consumers Maximize: Brand Choice as a Function of Utilitarian and Informational Reinforcement33 cited
• 2018Advertising spending patterns and competitor impact33 cited
• 1985Stochastic Panel-Data Models of Urban Shopping Behaviour: 4. Incorporating Independent Variables into the NBD and Dirichlet Models33 cited
• 2020Using Clickstream Data to Improve Flash Sales Effectiveness33 cited
• 2012Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy32 cited
• 1992La sensibilité du consommateur à la promotion des ventes: de la naissance à la maturité30 cited
• 2011Consumer decision making and store patronage behaviour in Traditional Chinese Medicine (TCM) halls in Singapore21 cited
• 2001Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands17 cited
• 1981A LOGIT‐MARKOVIAN MODEL OF CONSUMER PURCHASE BEHAVIOR BASED ON EXPLANATORY VARIABLES: EMPIRICAL EVALUATION AND IMPLICATIONS FOR DECISION MAKING*15 cited