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Country of origin as a determinant of young Europeans` buying attitudes ? marketing implications

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References

1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
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2008Advancing the country image construct740 cited
1994Foreign Branding and Its Effects on Product Perceptions and Attitudes545 cited
2015Marketing strategies, perceived risks, and consumer trust in online buying behaviour461 cited
2006Beyond national culture: implications of cultural dynamics for consumer research457 cited
2010Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness449 cited
1993Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product427 cited
1995Product-Country Images: Impact and Role in International Marketing410 cited
1999Country of origin: A competitive advantage?375 cited
2013Slow fashion movement: Understanding consumer perceptions—An exploratory study367 cited
1996Brand origin: conceptualization and review366 cited
1994Product-Country Images: Impact and Role in International Marketing366 cited
1986Multinational Production: Effect on Brand Value309 cited
1994

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Foreign Branding and Its Effects on Product Perceptions and Attitudes

301 cited

2003Effect of perceived brand origin associations on consumer perceptions of quality284 cited

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