Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business

Christian Kowalkowski · Wolfgang Ulaga

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Service and Product Innovation Customer Service Quality and Loyalty Business Strategies and Innovation

Abstract

In today’s competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through ser ...

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2019Characterizing customer experience management in business markets 2017The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness 2022Becoming a smart solution provider: Reconfiguring a product manufacturer's strategic capabilities and processes to facilitate business model innovation 2021Prior knowledge, industry 4.0 and digital servitization. An inductive framework 2019Context matters: how internal and external factors impact servitization 2019Paths to service capability development for servitization: Examining an internal service ecosystem 2020Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda 2020Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions

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