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Cited by

• 2019Characterizing customer experience management in business markets146 cited
• 2017The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness135 cited
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• 2021Prior knowledge, industry 4.0 and digital servitization. An inductive framework81 cited
• 2019Context matters: how internal and external factors impact servitization72 cited
• 2019Paths to service capability development for servitization: Examining an internal service ecosystem71 cited
• 2020Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda70 cited
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• 2021Overcoming the challenges of smart solution development: Co-alignment of processes, routines, and practices to manage product, service, and software integration67 cited
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• 2018Operating without operations: how is technology changing the role of the firm?64 cited
• 2022Conceptualizing customer value in data-driven services and smart PSS62 cited
• 2020How institutional pressures and systems characteristics shape customer acceptance of smart product-service systems