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ArticlePromotional formats and inaction inertia

Hsin‐Hsien Liu2018

Article2018

Promotional formats and inaction inertia

Hsin‐Hsien Liu · Hsuan‐Yi Chou

23 citations·0/0 files stored·Journal of Economic Psychology

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1984Choices, values, and frames.2013Choices, Values, and Frames 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 1999Mental accounting matters 1964Measuring utility by a single-response sequential method 1974Measuring Utility by a Single-Response Sequential Method (1964)1998The Red and the Black: Mental Accounting of Savings and Debt

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2020Payment formats and hedonic consumption 2020The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study 2018The impact of different product formats on inaction inertia 2023How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context 2025The Impact of Regulatory Focus on the Inaction Inertia Effect 2022The effect of different quantity promotion discounts on inaction inertia: The internal mechanisms of perceived closeness and mental accounting

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2018The effects of promotional package frames and price strategies on inaction inertiaarticle · 23 shared references 2018The impact of different product formats on inaction inertiaarticle · 17 shared references 2023How Uncertain Promotions Affect Inaction Inertia in an Online Retail Contextarticle · 17 shared references 2006Decoupling the past from the present attenuates inaction inertiaarticle · 15 shared references 2013Inaction inertiaarticle · 15 shared references 2022The effect of different quantity promotion discounts on inaction inertia: The internal mechanisms of perceived closeness and mental accountingarticle · 15 shared references

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Year2018

Typearticle

Published2018-04-12

VenueJournal of Economic Psychology

ISSN-L0167-4870

Languageen

Citations23

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1016/j.joep.2018.04.001

openalex_workW2797112151

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2022

The effect of sense of power on inaction inertia: From the perspective of endowment effect

2025Multiple Medium‐Sized Rewards Outperform One Large Reward in Draws