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This study constructs a theory of eco-innovation in circular agri-business. Although previous studies have discussed eco-innovation in circular agri-business, they did not address eco-innovation from the perspective of a closed-loop sustainable supply chain. Hence, this study applied the fuzzy TOPSIS method to conduct the analysis and determine the interrelationship between eco-innovation and the closed-loop concept. The results are consistent with the theory and a significant improvement in terms of the decisive attributes. The findings suggest that improving water management, relationships with suppliers, knowledge sharing, environmental management systems, and new product and service development are the most effective and efficient ways to build eco-innovation in circular agri-business. The managerial and theoretical implications are discussed.
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