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Video Content Marketing: The Making of Clips
16 references·3 citing·50 second hop
Video Content Marketing: The Making of Clips (2018)Video Content Marketing: The Making of Cl…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success (2014)Brain Responses to Movie Trai…Emotion-Induced Engagement in Internet Video Advertisements (2011)Emotion-Induced Engagement in…Benign Violations (2010)Benign ViolationsSegmentation in reading and film comprehension. (2009)Segmentation in reading and f…Measures of emotion: A review (2009)Measures of emotion: A reviewInterrupted Consumption: Disrupting Adaptation to Hedonic Experiences (2008)Interrupted Consumption: Disr…From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts (2007)From Story Line to Box Office…Predicting box-office success of motion pictures with neural networks (2005)Predicting box-office success…BRIEF REPORT (2005)BRIEF REPORTMeasuring facial expressions by computer image analysis (1999)Measuring facial expressions …Choosing Less‐Preferred Experiences For the Sake of Variety (1999)Choosing Less‐Preferred Exper…Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments (1997)Patterns of Affective Reactio…Film Critics: Influencers or Predictors? (1997)Film Critics: Influencers or …Preferences for sequences of outcomes. (1993)Preferences for sequences of …Predicting Success of Theatrical Movies: An Empirical Study (1983)Predicting Success of Theatri…Short video marketing: what, when and how short-branded videos facilitate consumer engagement (2023)Short video marketing: what, …The economics of movies (revisited): A survey of recent literature (2022)The economics of movies (revi…The Future of Digital Communication Research: Considering Dynamics and Multimodality (2021)The Future of Digital Communi…The expression of the emotions in man and animals. (1872)A circumplex model of affect. (1980)Emotion And Adaptation (1991)Dealing with feeling: A meta-analysis of the effectiveness of strategies derived from the process model of emotion regulation. 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References

  • 2009Measures of emotion: A review2,075 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 1997Film Critics: Influencers or Predictors?883 cited
  • 1993Preferences for sequences of outcomes.769 cited
  • 2010Benign Violations643 cited
  • 1999Choosing Less‐Preferred Experiences For the Sake of Variety563 cited
  • 2011Emotion-Induced Engagement in Internet Video Advertisements436 cited
  • 1999Measuring facial expressions by computer image analysis424 cited
  • 1983Predicting Success of Theatrical Movies: An Empirical Study403 cited
  • 2009Segmentation in reading and film comprehension.349 cited
  • 2014Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success305 cited
  • 2005Predicting box-office success of motion pictures with neural networks299 cited
  • 1997Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments262 cited
  • 2007From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts246 cited
  • 2005BRIEF REPORT245 cited

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2008
Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
200 cited

Cited by

  • 2021The Future of Digital Communication Research: Considering Dynamics and Multimodality135 cited
  • 2023Short video marketing: what, when and how short-branded videos facilitate consumer engagement124 cited
  • 2022The economics of movies (revisited): A survey of recent literature69 cited