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Criteria evaluation for pricing decisions in strategic marketing management using an intuitionistic cognitive map approach
16 references·1 citing·28 second hop
Criteria evaluation for pricing decisions in strategic marketing management using an intuitionistic cognitive map approach (2018)Criteria evaluation for pricing decisions…Principles of Scientific Management, The (2015)Principles of Scientific Mana…The Practice of Management (2012)The Practice of ManagementBrand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Brand marketing for creating …The Fundamentals of Marketing (2010)The Fundamentals of MarketingStrategic Market Management: Global Perspectives (2010)Strategic Market Management: …Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (2006)Blue Ocean Strategy: How to C…Blue ocean strategy : how to create uncontested market space and make the competition irrelevant (2005)Blue ocean strategy : how to …Multiattribute decision making models and methods using intuitionistic fuzzy sets (2004)Multiattribute decision makin…Managing by values (2002)Managing by valuesIntuitionistic Fuzzy Sets (1999)Intuitionistic Fuzzy SetsStrategic marketing management: planning, implementation and control (1992)Strategic marketing managemen…Intuitionistic fuzzy sets (1986)Intuitionistic fuzzy setsBasic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Principles of Marketing (1972)Principles of MarketingThe Economies of Scale (1958)The Economies of ScaleThe Principles of Scientific Management. (1912)The Principles of Scientific …Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA (2021)Strategic marketing initiativ…Strategy-as-Practice: Taking Social Practices Seriously (2012)A Critical Assessment of Business Model Research (2017)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The Work Design Questionnaire (WDQ): Developing and validating a comprehensive measure for assessing job design and the nature of work. (2006)Identification in Organizations: An Examination of Four Fundamental Questions (2008)TOWARD A THEORY OF PARADOX: A DYNAMIC EQUILIBRIUM MODEL OF ORGANIZING. (2011)Selection and Evolution of Industry (2004)The Economics of Franchising (2005)Does Corporate Governance Matter in Competitive Industries? (2007)Interval valued intuitionistic fuzzy sets (1989)Hesitant fuzzy sets (2010)Pythagorean Membership Grades in Multicriteria Decision Making (2013)The Capabilities of Market-Driven Organizations (1994)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Toward a theory of task motivation and incentives (1968)Algorithms at Work: The New Contested Terrain of Control (2019)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Strategy-as-Practice: Taking Social Practices Seriously (2012)Business Model: What It Is and What It Is Not (2013)Distances between intuitionistic fuzzy sets (2000)Generalized Orthopair Fuzzy Sets (2016)Spherical fuzzy sets and spherical fuzzy TOPSIS method (2018)
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  • 2021Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA28 cited