Understanding workers’ adoption of productivity mobile applications: a fuzzy set qualitative comparative analysis (fsQCA)

Abstract

Mobile devices such as smartphones and tablets become more present in our lives every day. Most of these devices use the Android operating system (O.S.), becoming the most popular O.S. for mobile devices. For these devices, there is a huge offer of application software that provides answers to users’ different needs. This study aims to analyse how combinations of personality factors, sociodemographic variables and Internet use influence the adoption of productivity mobile apps by workers. To achieve this, a combination of these variables is analysed using fuzzy set Qualitative Comparative Analysis (fsQCA.) that allows us to analyse complex complementarities among factors. The results show the importance of distinct personality traits – extraversion and agreeableness – to understand the adoption of these services. Our study also provides relevant insight for software developers to target segments interested in the use of productivity software in their mobile devices

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