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Mark Lewis invites us to reconsider the theory of social change that underpins Labov'sprinciple of error correction(PEC), which assumes that change will occur when researchers share their (privileged) linguistic knowledge with the wider public. This is a welcome invitation, for it opens up space for critical reflection on the role sociolinguists can play in public debates about language. As my use of the termcriticalsuggests, I align with Lewis’ position that we must relinquish Labov's (1982) quest for ‘objectivity’ in favour of critical reflexivity. This involves interrogating our own positioning, interests and investments, the nature of the knowledge we produce, and how this relates to other sources of knowledge and opinion. In this spirit, I reflect on my own experiences as a sociolinguist who has made relatively modest attempts to intervene in UK debates about language, with questionable success. In doing so, I take up Lewis’ call to incorporate a language ideological analysis into social-change efforts and to refocus attention on the material and institutional aspects of inequality.
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