Articlebronze2018

Red Alert: On The Need for More Research on Corporate Social Responsibility Appeals in Advertising

32 citations0/0 files storedInternational Journal of Advertising

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Because of my own research interests, I make a point of watching the advertising as “big events” such as the Super Bowl, World Cup Soccer, the Academy Awards, and the Olympics. These events in some...

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 32 citations exist upstream.

References

2014The effects of corporate reputation perceptions of the general public on shareholder value 2015Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns 2015Choosing the right message for the right cause in social cause advertising: type of social cause message, perceived company–cause fit and the persuasiveness of communication 2010Art for the Sake of the Corporation 2016Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects 2016A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials 2018Generational Research and Advertising to Millennials

Cited by

2022Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda 2021Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response 2022Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.