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Red Alert: On The Need for More Research on Corporate Social Responsibility Appeals in Advertising

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References

2014The effects of corporate reputation perceptions of the general public on shareholder value280 cited
2015Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns99 cited
2015Choosing the right message for the right cause in social cause advertising: type of social cause message, perceived company–cause fit and the persuasiveness of communication69 cited
2010Art for the Sake of the Corporation53 cited
2016Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects44 cited
2016A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials42 cited
2018Generational Research and Advertising to Millennials33 cited

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2022Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda32 cited
2021Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response29 cited
2022Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do8 cited

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