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Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

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References

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2016The Stack: On Software and Sovereignty791 cited
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2015Autoethnography: Understanding Qualitative Research627 cited
2016Evocative Autoethnography479 cited
2010Creating Autoethnographies302 cited
2017Autoethnography: Process, Product, and Possibility for Critical Social Research234 cited
2018Algorithms as fetish: Faith and possibility in algorithmic work72 cited
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2023Investigating consumer perceptions of brand inauthenticity in a narrative brand ending10 cited

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