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ArticleVirtual Social Identity and Consumer Behavior

Brian A. Vander Schee2010

Article2010

Virtual Social Identity and Consumer Behavior

Brian A. Vander Schee

45 citations·0/0 files stored·Journal of Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Perception and Purchasing Behavior

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2018Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research 2014The digital transformation of human identity 2013Redistributed consumer desire in digital virtual worlds of consumption 2019Being hybrid: a conceptual update of consumer self and consumption due to online/offline hybridity 2017Luxury: Not for Consumption but Developing Extended Digital Self 2018Morphing anthropomorphism: An update 2019The digital self and customer loyalty: from theory to virtual reality

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Year2010

Typearticle

Published2010-09-14

VenueJournal of Consumer Marketing

ISSN-L0736-3761

Languageen

Citations45

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1108/07363761011078307

openalex_workW4231495575

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