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Virtual Social Identity and Consumer Behavior
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Virtual Social Identity and Consumer Behavior (2010)Virtual Social Identity and Consumer Beha…The digital self and customer loyalty: from theory to virtual reality (2019)The digital self and customer…Being hybrid: a conceptual update of consumer self and consumption due to online/offline hybridity (2019)Being hybrid: a conceptual up…Morphing anthropomorphism: An update (2018)Morphing anthropomorphism: An…Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research (2018)Evolving netnography: how bra…Luxury: Not for Consumption but Developing Extended Digital Self (2017)Luxury: Not for Consumption b…The digital transformation of human identity (2014)The digital transformation of…Redistributed consumer desire in digital virtual worlds of consumption (2013)Redistributed consumer desire…The Presentation of Self in Everyday Life. (1956)The Handbook of Social Psychology (1969)Digital Transformation Model, Based on Grounded Theory (2021)Behavioral Ethics Ecologies of Human-Artificial Intelligence Systems (2022)The Presentation of Self in Everyday Life (2023)Discipline and Punish: The Birth of the Prison (1978)Discipline and Punish: The Birth of the Prison. (1978)Qualitative inquiry and research design: choosing among five traditions. (1998)Why do teens spend real money in virtual worlds? A consumption values and developmental psychology perspective on virtual consumption (2014)Narratives selves in the digital world: An empirical investigation (2020)The interplay between liminality and consumption: A systematic literature review with a future research agenda (2021)The Social psychology of intergroup relations (1979)An Integrative Theory of Intergroup Conflict (2000)Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test (2021)Values, satisfaction and intentions: online innovation perspective for fashion apparels (2021)Advances in Consumer Research (2025)The consumer socialization process: How social media affects youth luxury consumption (2025)Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Interpretive Autoethnography (2014)The Stack: On Software and Sovereignty (2016)Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector (2022)Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music (2022)Insights into the Lived Experience of Misfits at Work: A Netnographic Study (2022)Possessions and the Extended Self (1988)Metaphors We Live By (2003)Vibrant Matter (2010)The Influence of Country of Origin on the Perception of Wine Personality (2026)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)High-fidelity consumption and the claustropolitan structure of feeling (2021)Consumer self-concept and digitalization: what does this mean for brands? (2022)Introduction to the special issue: presenting marketing differently (2022)
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  • 2018Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research145 cited
  • 2014The digital transformation of human identity130 cited
  • 2013Redistributed consumer desire in digital virtual worlds of consumption43 cited
  • 2019Being hybrid: a conceptual update of consumer self and consumption due to online/offline hybridity41 cited
  • 2017Luxury: Not for Consumption but Developing Extended Digital Self29 cited
  • 2018Morphing anthropomorphism: An update22 cited
  • 2019The digital self and customer loyalty: from theory to virtual reality20 cited

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