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Consumer self-concept and digitalization: what does this mean for brands? · Study

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ArticleConsumer self-concept and digitalization: what does this mean for brands?

Chiara Bartoli2022

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Articlebronze2022

Consumer self-concept and digitalization: what does this mean for brands?

19 citations·0/0 files stored·Italian Journal of Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

2017The Discovery of Grounded Theory 2025Advances in Consumer Research 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2009The Rise of the Network Society 1976Self-Concept: Validation of Construct Interpretations 2020Purposive sampling: complex or simple? Research case examples 1982Self-Concept in Consumer Behavior: A Critical Review 1987The Dynamic Self-Concept: A Social Psychological Perspective

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Year2022

Typearticle

Published2022-10-28

VenueItalian Journal of Marketing

ISSN-L2662-3323

Languageen

Citations19

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s43039-022-00059-8

openalex_workW4308286706

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