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Consumer self-concept and digitalization: what does this mean for brands?
16 references·0 citing·43 second hop
Consumer self-concept and digitalization: what does this mean for brands? (2022)Consumer self-concept and digitalization:…Advances in Consumer Research (2025)Advances in Consumer ResearchPurposive sampling: complex or simple? Research case examples (2020)Purposive sampling: complex o…Impact of Covid-19 on consumer behavior: Will the old habits return or die? (2020)Impact of Covid-19 on consume…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Assemblage Theory (2016)Assemblage TheoryExtended Self in a Digital World: Table 1. (2013)Extended Self in a Digital Wo…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…The Rise of the Network Society (2009)The Rise of the Network Socie…Identity construction on Facebook: Digital empowerment in anchored relationships (2008)Identity construction on Face…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…We Are What We Post? Self-Presentation in Personal Web Space (2003)We Are What We Post? Self-Pre…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Dynamic Self-Concept: A Social Psychological Perspective (1987)The Dynamic Self-Concept: A S…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Self-Concept: Validation of Construct Interpretations (1976)Self-Concept: Validation of C…Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach (1967)Consumer Self-Concept, Symbol…Culture's Consequences: International Differences in Work-Related Values. (1983)Possessions and the Extended Self (1988)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Brand Love (2011)Customer Engagement (2011)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Construct validity in psychological tests. (1955)The Varimax Criterion for Analytic Rotation in Factor Analysis (1958)The Process of Education (1960)Social stigma and self-esteem: The self-protective properties of stigma. (1989)Self-Efficacy and Academic Motivation (1991)Toward A Hierarchical Model of Intrinsic and Extrinsic Motivation (1997)Self-efficacy mechanism in human agency. (1982)From Intentions to Actions: A Theory of Planned Behavior (1985)The self and social behavior in differing cultural contexts. (1989)Motivational Beliefs, Values, and Goals (2002)Mind, Self, and Society (2015)Self-discrepancy: A theory relating self and affect. (1987)A Social Psychologist Discovers Chicago Sociology (1989)Why do people use Facebook? (2011)Understanding Generation Y and their use of social media: a review and research agenda (2013)Social Networking Sites and Addiction: Ten Lessons Learned (2017)Qualitative Analysis for Social Scientists (1987)Strategies for ensuring trustworthiness in qualitative research projects (2004)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Behavioral finance factors and investment decisions: A mediating role of risk perception (2023)Purposive sampling in qualitative research: a framework for the entire journey (2024)Purposeful sampling and saturation in qualitative research methodologies: recommendations and review (2025)The Rebirth of the Liberal Creed: Paths to Neoliberalism in Four Countries (2002)Policy without polity? Policy analysis and the institutional void (2003)Digital turn, digital geographies? (2016)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Grounded theory research: Procedures, canons, and evaluative criteria (1990)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2017The Discovery of Grounded Theory25,772 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2009The Rise of the Network Society4,659 cited
  • 1976Self-Concept: Validation of Construct Interpretations4,164 cited
  • 2020Purposive sampling: complex or simple? Research case examples3,750 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1987The Dynamic Self-Concept: A Social Psychological Perspective3,087 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2008Identity construction on Facebook: Digital empowerment in anchored relationships1,848 cited
  • 2020Impact of Covid-19 on consumer behavior: Will the old habits return or die?1,765 cited
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  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 2003We Are What We Post? Self-Presentation in Personal Web Space1,257 cited
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Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach
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