The Outcomes of Engagement in Activism Networks

Abstract

Taking a co-creational approach, this chapter presents a conceptual framework for studying the outcomes of engagement in activism networks. Engagement is conceptualized from an issues-centric perspective where publics, groups, and organizations are stakeholders to each other as well as to issues they are engaging and being engaged by. Importantly, the issues-centric perspective accounts for the multidimensional and multitextual reality of engagement where communicators are engaging each other, issues, and constructing meaning around issues and other communicators. From this conceptualization and based on recent co-creational theorizing, it is argued that shared meaning and social capital are two outcomes of engagement. To study shared meaning and social capital in activism networks, a network-analytic framework is presented and applied to the activism that emerged around the Stop Online Piracy Act.

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