Dialogic Engagement: Clarifying Foundational Concepts

Maureen Taylor · Michael L. Kent

711 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Corporate Social Responsibility Reporting Communication Studies and Media

Abstract

The principle of engagement underlies much of the relational and organization–public communication research. Unfortunately, the principle of engagement suffers from a lack of clarity in the public relations literature. Use of the term engagement varies widely. This article clarifies the principle of engagement by positioning it within dialogue theory. We posit a conceptualization of engagement as: Engagement is part of dialogue and through engagement, organizations and publics can make decisions that create social capital. Engagement is both an orientation that influences interactions and the approach that guides the process of interactions among groups.

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References

1990Governing the Commons 1992Governing the Commons: The Evolution of Institutions for Collective Action 1984Caring: A Feminine Approach to Ethics and Moral Education 1957The necessary and sufficient conditions of therapeutic personality change.1923I and Thou 1969Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies, and Paradoxes.2002Toward a dialogic theory of public relations 1998Building dialogic relationships through the world wide web

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2020Unpacking the black box: How to promote citizen engagement through government social media during the COVID-19 crisis 2019Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement 2017Employee voice: An antecedent to organisational engagement?2015Terms of engagement: Analyzing public engagement with organizations through social media 2017Communicating corporate social responsibility (CSR): Stakeholder responsiveness and engagement strategy to achieve CSR goals

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