Murals as a tourist attraction in a post-industrial city – a case study of Łódź (Poland)

Iwona Anna Jażdżewska

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Public Spaces through Art Urbanism, Landscape, and Tourism Studies Diverse Aspects of Tourism Research

Abstract

The article presents the development of Łódź murals in the 21st c. and the opinions of the participants of tours organized in 2014 by the Urban Forms Gallery. Their objectives include saturating the urban fabric with street art and promoting this form of artistic expression. Having analysed memories registered and shared on YouTube, information published by local, national and foreign media, opinions posted by tourists and street-art lovers in online blogs and galleries, as well as the information about some artists on their websites, the author studied the opinions of tour participants as well and established the significance of Łódź murals. The analysis enabled her to look for the answer to the question whether murals can be a tourist attraction in a post-industrial city like Łódź.

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References

2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities 2009Art spaces, public space, and the link to community development 2010Negotiated consent or zero tolerance? Responding to graffiti and street art in Melbourne 2014Jerusalem's Separation Wall and Global Message Board: Graffiti, Murals and the art of Sumud 1984Mexican American Exterior Murals

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