A Factor Analysis of Visitors’ Motivation in Visiting the Geology Museum of Bandung

Abstract

The demand of the Geology Museum as cultural attraction in Bandung is getting lower nowadays. From the 2011-2015 data, it shows that some decreases undeniably took place since 2013. Most of the visitors come to Geology Museum due to the school program that has been arranged by their teachers. In order to identify the visitor preference in visiting museum, this present study was then conducted using motivation factors as the variables. This study will be beneficial. In addition, the method of this study was a factor analysis which grouped the factors to the dominant factors that influenced the visitor motivation. The results of this present study showed that the main dominant factor is the main attraction. As a result, the management should pay more attention to the maintenance and make an innovation through the various activities in the museum.

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