SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?
16 references·1 citing·42 second hop
Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter? (2014)Choosing celebrity endorsers for advertis…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…The Authoritarian Personality (2001)The Authoritarian PersonalityThe Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Matching Product Catgeory and…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Social Identity and Intergroup Relations. (1985)Social Identity and Intergrou…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Social identity and intergroup behaviour (1974)Social identity and intergrou…The Authoritarian Personality. (1950)The Authoritarian Personality.Human resources management practice, job satisfaction and affective organisational commitment relationships: The effects of ethnic similarity and difference (2019)Human resources management pr…The nature and measurement of meaning. (1952)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)The Influence of Source Credibility on Communication Effectiveness (1951)The Structure of Scientific Revolutions (1963)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)A Theory of Social Comparison Processes (1954)Experiments in Intergroup Discrimination (1970)Social categorization and intergroup behaviour (1971)Social Psychology of Intergroup Relations (1982)Machines and Mindlessness: Social Responses to Computers (2000)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Book Reviews: Statistical Methods for Meta-Analysis Larry V. Hedges and Ingram Olkin New York: Academic Press, 1985. xxii + 369 pp (1988)The Competitive Advantage of Nations (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Exploring consumer status and conspicuous consumption (2004)Literature review as a research methodology: An overview and guidelines (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Measurement of Destination Image: An Empirical Assessment (1993)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)The Measurement of Meaning (1957)What is beautiful is good. (1972)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Social Identity Theory and the Organization (1989)The Ambivalent Sexism Inventory: Differentiating hostile and benevolent sexism. (1996)Social Theory of International Politics (1999)Development and validation of ego-identity status. (1966)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)The Social Identity Theory of Intergroup Behavior (2004)EFFECTS OF AUTHORITATIVE PARENTAL CONTROL ON CHILD BEHAVIOR (1966)Advances in the conceptualization and measurement of religion and spirituality: Implications for physical and mental health research. (2003)
this work references cited by second hop

References

  • 2001The Authoritarian Personality6,459 cited
  • 1950The Authoritarian Personality.4,226 cited
  • 1974Social identity and intergroup behaviour4,104 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 1985Social Identity and Intergroup Relations.3,229 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE3,046 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,825 cited
  • 1999A review and meta-analysis of country-of-origin research1,619 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,562 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,338 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,319 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,319 cited
  • 1989Country Image: Halo or Summary Construct?1,315 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,192 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,192 cited
  • 2002How perceived brand globalness creates brand value1,115 cited
  • Cited by

    • 2019Human resources management practice, job satisfaction and affective organisational commitment relationships: The effects of ethnic similarity and difference13 cited