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Does sustainability marketing strategy achieve payback profits? A signaling theory perspective

16 references·16 citing·47 second hopsampled

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References

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2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
2013Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels1,497 cited
2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
2013Institutional-based antecedents and performance outcomes of internal and external green supply chain management practices1,154 cited
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2007The role of managers' political networking and functional experience in new venture performance: Evidence from China's transition economy1,006 cited
2011The Effects of Business and Political Ties on Firm Performance: Evidence from China947 cited
2017

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“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

921 cited

1992Organizational alignment as competitive advantage872 cited

2000Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage851 cited

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