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The Effect of Customer Equity Drivers on Word-of-Mouth Behavior with Mediating Role of Customer Loyalty and Purchase Intention
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The Effect of Customer Equity Drivers on Word-of-Mouth Behavior with Mediating Role of Customer Loyalty and Purchase Intention (2018)The Effect of Customer Equity Drivers on …Customer equity and CLV in Spanish telecommunication services (2016)Customer equity and CLV in Sp…Branding co-creation with members of online brand communities (2016)Branding co-creation with mem…Effects of customer equity drivers on customer loyalty in B2B context (2013)Effects of customer equity dr…The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China (2010)The Influences of Customer Eq…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…The Evolution of Loyalty Intentions (2006)The Evolution of Loyalty Inte…Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing (2003)Antecedents and consequences …A Two-Dimensional Concept of Brand Loyalty (1976)A Two-Dimensional Concept of …Role of Product-Related Conversations in the Diffusion of a New Product (1967)Role of Product-Related Conve…Inequity In Social Exchange (1965)Inequity In Social ExchangeBelief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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this work references cited by second hop

References

  • 1965Inequity In Social Exchange10,813 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product1,809 cited
  • 1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
  • 2006The Evolution of Loyalty Intentions787 cited
  • 2016Branding co-creation with members of online brand communities302 cited
  • 2003Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing187 cited
  • 2013Effects of customer equity drivers on customer loyalty in B2B context111 cited
  • 2016Customer equity and CLV in Spanish telecommunication services54 cited
  • 2010The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China43 cited

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