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Including Context in Consumer Segmentation · Study

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ChapterIncluding Context in Consumer Segmentation

Marleen C. Onwezen2018

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Chaptergreen2018

Including Context in Consumer Segmentation

Marleen C. Onwezen

20 citations·0/0 files stored·Elsevier eBooks

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Consumer Market Behavior and Pricing Customer churn and segmentation Consumer Behavior and Market Dynamics

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References

1991The theory of planned behavior 2007Sensitive questions in surveys.1996Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1991Measuring Consumer Innovativeness 1978Issues and Advances in Segmentation Research 2005Green consumption or sustainable lifestyles? Identifying the sustainable consumer 2009Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?

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Year2018

Typechapter

Published2018-01-01

VenueElsevier eBooks

Languageen

Citations20

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/b978-0-08-102089-0.00015-7

openalex_workW2802338154

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