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Effect of product completeness and price on consumer purchasing decision in smes market medan
16 references·2 citing·48 second hop
Effect of product completeness and price on consumer purchasing decision in smes market medan (2018)Effect of product completeness and price …The Impact of Add-On Features on Consumer Product Evaluations (2009)The Impact of Add-On Features…Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice (2007)Jack of All Trades or Master …Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing (2005)Feature Fatigue: When Product…Decision Making in Information-Rich Environments: The Role of Information Structure (2004)Decision Making in Informatio…Perilaku konsumen: konsep dan implikasi untuk strategi dan penelitian pemasaran (2003)Perilaku konsumen: konsep dan…The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences (2001)The Role of Market Efficiency…The Effect of Novel Attributes on Product Evaluation (2001)The Effect of Novel Attribute…Why Is the Trivial Important? A Reasons‐Based Account For the Effects of Trivial Attributes on Choice (2000)Why Is the Trivial Important?…Manajemen pemasaran: analisa perilaku konsumen (2000)Manajemen pemasaran: analisa …The Effect of New Product Features on Brand Choice (1996)The Effect of New Product Fea…The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Retail Marketing Management (1987)Retail Marketing ManagementInformation Load and Consumer Decision Making (1982)Information Load and Consumer…"Information Load" and Consumers (1977)"Information Load" and Consum…Components of perceived risk in product purchase: A cross-validation. (1974)Components of perceived risk …Assessing pricing, distribution, and warehousing strategies in influencing consumer demand and purchase decisions: Evidence from Indonesia (2025)Assessing pricing, distributi…The key to success increasing customer satisfaction of SMEs product souvenir food (2022)The key to success increasing…Statistical principles in experimental design. (1962)Dimensions of Consumer Expertise (1987)When choice is demotivating: Can one desire too much of a good thing? 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(2008)Human Inference: Strategies and Shortcomings of Social Judgment. (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects (1993)Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking (2002)Review of Economic Studies (2010)When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters (2011)Consumer perceived risk: conceptualisations and models (1999)Customer repurchase intention (2003)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN PERSEPSI KUALITAS TERHADAP INTENSI PEMBELIAN (2014)PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CHEZZ CAFENET (2020)The Effect of Product Innovation on Consumer Interest in the Purchase of Bottled Tea Products at PT. Sinar Sosro Medan (2021)Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis” (Case Study on Bintang Trading Company) (2017)Pengaruh Kualitas Produk terhadap Kepuasan Pelanggan (2018)DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI: BRAND AMBASSADOR DAN BRAND IMAGE (LITERATURE REVIEW MANAJEMEN PEMASARAN) (2022)
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References

  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1982Information Load and Consumer Decision Making778 cited
  • 2005Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing707 cited
  • 1974Components of perceived risk in product purchase: A cross-validation.698 cited
  • 2003Perilaku konsumen: konsep dan implikasi untuk strategi dan penelitian pemasaran643 cited
  • 2001The Effect of Novel Attributes on Product Evaluation501 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review409 cited
  • 2004Decision Making in Information-Rich Environments: The Role of Information Structure347 cited
  • 2000Manajemen pemasaran: analisa perilaku konsumen301 cited
  • 1996The Effect of New Product Features on Brand Choice281 cited
  • 1977"Information Load" and Consumers242 cited
  • 2000Why Is the Trivial Important? A Reasons‐Based Account For the Effects of Trivial Attributes on Choice179 cited
  • 1987Retail Marketing Management175 cited
  • 2001The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences119 cited
  • 2007

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Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice
100 cited
  • 2009The Impact of Add-On Features on Consumer Product Evaluations73 cited
  • Cited by

    • 2022The key to success increasing customer satisfaction of SMEs product souvenir food10 cited
    • 2025Assessing pricing, distribution, and warehousing strategies in influencing consumer demand and purchase decisions: Evidence from Indonesia8 cited