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Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals

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References

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1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
1989Managing What Consumers Learn from Experience1,115 cited
1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited

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1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited

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