Analysis of user readiness toward ICT usage at small medium enterprise in south tangerang

Darmawan Baginda Napitupulu · Mohammad Syafrullah · Robbi Rahim · Dahlan Abdullah · Muhammad Ikhsan Setiawan

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Technology Adoption and User Behaviour SMEs Development and Digital Marketing ERP Systems Implementation and Impact

Abstract

Ut ilization of Informat ion and Communication Technology (ICT) is still relatively low in the level of SM Es due to various limitations ranging fro m access to capital, till the market ing network.ICT is present to provide the ability for SM Es in improving the benefits and competitive advantage of the organization.This study aims to determine the level of readiness of SMEs in utilizing technology, especially ICT.The methodology used is a survey to see the technology readiness of 107 SM Es in South Tangerang selected by purposive sampling.The approach used is TRI (Technology Readiness Index) which is the individual perception of technology based on four criteria that is optimism, innovative ness, discomfort and insecurity.The results showed that the optimis m and innovativeness variables significantly positively influence the technology readiness while the variables of disco mfort and insecurity also significantly positively influence the readiness of ICT.

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2000Technology Readiness Index (Tri)2014Factors Influencing SMEs Adoption of Social Media Marketing 2001Techno-Ready Marketing: How and Why Your Customers Adopt Technology 2002Techno‐Ready Marketing: How and Why Your Customers Adopt Technology 2015Factors influencing SMEs website continuance intention in Malaysia 2012Literature Analysis on Determinant Factors and the Impact of ICT in SMEs

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