Exploring ‘new generation’ employees’ green tactics in environmental protection in China

Abstract

As an emerging group, new-generation employees have attracted increasing interest. Based on the ‘sense-making’ process, this study investigated the new generation’s so-called ‘green’ behaviour in Chinese workplace. Using qualitative interviews, we explored how they weigh different forces and make green behavioural decision. Employing grounded theory, we examined a ‘dual-system’, which was the interactive influence of pro-environmental consciousness and green psychological climate on the new generation’s green behavioural decisions. We also discovered that their behavioural tactics may change over time driven by individual traits, institutional forces and issue characteristics. Our findings contribute to the new generation and green behaviour literature by exploring the behavioural tactics chosen and changed under different conditions.

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