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The Name's the Thing · Study

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ArticleThe Name's the Thing

Henry Voos1985

Article1985

The Name's the Thing

8 citations·0/0 files stored·Journal of Education for Library and Information Science

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Library Science and Information Literacy Library Science and Information Library Science and Information Systems

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2002The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives 2004Brand equity: extending brand awareness and liking with Signal Detection Theory 2002Brand Trust and Online Consumer Behavior 1986The Library/Information School in Context: The Place of Library/Information Science Education within Higher Education.

Details

Year1985

Typearticle

Published1985-01-01

VenueJournal of Education for Library and Information Science

ISSN-L0748-5786

Languageen

Citations8

Files0 public / 0

ShelfLibrary Science and Information Literacy

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doi10.2307/40323114

openalex_workW2802974584

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