E-commerce Adoption and Analysis of the Popular E-commerce Business Sites in Malaysia

Abstract

This article employs an analysis of e-commerce adoption and preferred online e-commerce companies in Malaysia. The objectives of this study are to analyse the application and adoption of e-commerce among Malaysian online users. The study analyses each website attractiveness, preferred websites, acceptance level of users, concerns when conducting online transactions, problems encountered and finally type of products and payment method preferred by online users. Online users or customers are the source of information. This report further understands the issues and risks faced by online shoppers and the strength and weakness faced by e-commerce business entity. In this study the researchers analyzed the data collected from 3 popular website users; Lazada, Mudah.com and 11Street. For data collection, online survey, questionnaire and automated web analysis tools and companies business reports were extracted.

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