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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
16 references·0 citing·50 second hop
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting (2018)Investigating the persuasive impact and u…Effects of Web Interactivity: A Meta-Analysis (2017)Effects of Web Interactivity:…Surprise, Surprise. Ambient Media as Promotion Tool for Retailers (2013)Surprise, Surprise. Ambient M…Oxford Handbook of Internet Psychology (2012)Oxford Handbook of Internet P…The Relat ion Between Actual and Perceived Interactivity (2011)The Relat ion Between Actual …A Dual-Process Model of Interactivity Effects (2009)A Dual-Process Model of Inter…Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising (2008)Shut-up I Don't Care: Underst…Interactive Features of Online Newspapers: Identifying Patterns and Predicting Use of Engaged Readers (2008)Interactive Features of Onlin…Determinants of Perceived Web Site Interactivity (2008)Determinants of Perceived Web…Profits and Perils (2007)Profits and PerilsTHE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005)THE MEDIUM AS A CONTEXTUAL CU…The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website (2005)The Mediating Role of Perceiv…Interactivity and Persuasion (2005)Interactivity and PersuasionDeveloping a scale to measure the interactivity of websites (2003)Developing a scale to measure…What is Interactivity and is it Always Such a Good Thing? 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(1980)Measuring the Involvement Construct (1985)Dual-process theories in social psychology (1999)Determinants of Effective SMS Advertising: An Experimental Study (2007)Online Advertising Research in Advertising Journals: A Review (2008)An examination of negative e-WOM adoption: Brand commitment as a moderator (2013)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)Is it a sense of autonomy, control, or attachment? 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(1992)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context (2020)Feeling and thinking: Preferences need no inferences. (1980)Communication and Persuasion (1986)Right-wing authoritarianism, social dominance orientation, and prejudice. 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References

  • 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness1,138 cited
  • 2012Oxford Handbook of Internet Psychology1,120 cited
  • 1994Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues859 cited
  • 2008Determinants of Perceived Web Site Interactivity665 cited
  • 2003Developing a scale to measure the interactivity of websites659 cited
  • 2000The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising301 cited
  • 2005The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website300 cited
  • 2005Interactivity and Persuasion268 cited
  • 2009A Dual-Process Model of Interactivity Effects244 cited
  • 2005THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice236 cited
  • 2008Interactive Features of Online Newspapers: Identifying Patterns and Predicting Use of Engaged Readers234 cited
  • 2007Profits and Perils185 cited
  • 2017Effects of Web Interactivity: A Meta-Analysis128 cited
  • 2011The Relat ion Between Actual and Perceived Interactivity127 cited
  • 2008

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Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising
123 cited
  • 2013Surprise, Surprise. Ambient Media as Promotion Tool for Retailers113 cited
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