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A Study On The Influences of Advertisement On Consumer Buying Behavior · Study

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ArticleA Study On The Influences of Advertisement On Consumer Buying Behavior

Tashrifa Haider2017

Article2017

A Study On The Influences of Advertisement On Consumer Buying Behavior

Tashrifa Haider · Shadman Shakib

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1968Attitudinal effects of mere exposure.1975Family resemblances: Studies in the internal structure of categories 2000An Examination of Selected Marketing Mix Elements and Brand Equity 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach 1994The Financial Information Content of Perceived Quality 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising 1989Money Talks: Perceived Advertising Expense and Expected Product Quality 1991The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads

Cited by

2023Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry 2022An empirical investigation of customer characteristics on retail format selection – a mediating role of store image 2021Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall 2023Factors influencing consumers’ purchase decisions regarding personal motor vehicle insurance in South Africa

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Year2017

Typearticle

Published2017-01-01

Languageen

Citations55

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ShelfConsumer Behavior and Marketing Influence

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